Our Client is a reputable well-established firm in the machinery and equipment industry, incorporated under the Laws of Ghana. Our Client is seeking to recruit a Market Research Analyst to support operations and the delivery of the organization’s strategic objectives.

Reporting to: Commercial Manager

Job Summary:

Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation Develop and monitor data quality metrics and ensure business data and reporting needs are met.

Responsibility:

Duties include, but are not limited to the following:

• Collect and studies information about: Competitors, pricing, Market segmentation, products, Customers and Sales trends
• Summarize and analyses data and make recommendations
• Conduct survey, focus groups, personal interviews, and observations using the appropriate research tools.
• Acquire, organize, analyse, disseminate, and monitors information on markets, clients, competitors, specific projects, technology, and legislative developments to the sales team and management.
• Obtain data to support the forecasting of big deals and tracking of markets and trends to prevent lost deals.
• Gather data on competitors and analyse their projects, win/losses, methods of marketing, strategies, and assist with the development of sales strategies.
• Assist with identification and update of opportunities by reviewing and understanding industry and product knowledge.
• Prepare reports, illustrating data graphically and translating complex findings into written text for the sales team and management.
• Update data and run reports as needed in Hubspot (CRM).

Requirements and skills

Education:

• Bachelor Degree or Higher National Diploma in Business administration, Marketing, or relevant field is preferred.
• Certification in Marketing, Sales or relevant field is a plus

Skills:

• Ability to prioritize and complete a high volume of work, managing multiple projects and coordinating multiple requests to successful completion.
• Proven ability to take initiative and build strong and productive personal relationships
• Excellent creative and strategic abilities.
• Excellent writing and verbal communication skills.
• Excellent computer skills using Microsoft Office, including PowerPoint, Excel, Word, etc.
• Basic understanding of data management and analytical software, such Hubspot (CRM tool)
• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Search engines, web analytics and business research tools acumen
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

Technical Competencies

• Strong attention to detail
• Hands on experience with CRM software and MS Office
• Understanding of sales performance metrics
• Excellent marketing and sales skills.
• Good interpersonal and networking skills.
• Knowledge of the business, competitors and our customer’s markets; preferably experience from construction machinery, construction and mining industries.
• Must be self-motivated and results driven.
• Machinery Experience (or B2B) is a major plus.
• Able to work under diverse working conditions

Leadership Competencies

• Possess personal qualities of Integrity, Respect, and Commitment to corporate mission.
• Excellent Interpersonal, Communication, Collaboration and Influence abilities.
• Defusing upset customers using interpersonal communication skills
• Ability to prioritize.
• Excellent organizational and multitasking skills
• A team player with high level of dedication
• Willingness to convey key feedback from customers internally
• Ability to work under strict deadlines
• Customer Driven (Internal & External).
• High energy with strong Drive for results.
• Creativity and Innovation, with ability to come up with new ideas and initiatives.
• Inclusiveness and ability to work well with different cultures and working environments.

Languages

• Fluency in languages: English.