Marketing Manager

Vacancy Number: 21076
Location: Accra, Ghana
Date Posted: 21 April, 2023
Job Expires: 2 May, 2023

Become a Part of the World Shoe Team

World Shoe does more than just make shoes.  We are a company built upon the heart of giving not greed.  We are in business to help others and make this world a better place.  Our Culture thrives by embracing diversity and rewarding imagination.  At World Shoe its about each person bringing skills and passion to help make a difference in this World.

People are our most important asset and you’ll be an active participant to ensure we have a happy and productive workplace where everyone works together to realize our mission, We make shoes to give the World HOPE. (Health, Opportunity, Peace and Education) as well promoting our corporate values, Win as a Team, Be Compassionate, Show Gratitude, Be Generous, Be a good Steward.

Who are we looking for?

The Marketing Manger will help define World Shoe’s brand voice and tone.  You will act as a creative force driving to tell our stories through advertising, brand strategy, digital engagement and product presentation.  Using channels ranging from on-line, brick and mortar to social media. The Marketing Manager will connect our storytelling to the hearts and minds of consumers throughout Africa.


  • Develop and execute product marketing strategies and plans on an annual/seasonal basis in Africa
  • Collaborate with teammates to provide input on creative briefs for seasonal product campaign development
  • Establish understanding of World Shoe with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication
  • Partner and manage social media strategies on all key platforms.
  • Ensure optimized product communication for the African consumer for all marketing materials
  • Manage agency relationships and conduct briefings for marketing plan development and execution
  • Plan and execute in-store and/or in-market product marketing events
  • Conduct business analyses and post marketing campaign reviews
  • Provide the African sales teams with best-in-class presentation materials.

Requirements and skills

  • Bachelor’s degree in Marketing or related field, 3 plus years experience marketing in Africa.
  • Experience in digital marketing, product marketing, and/or product management.
  • Strong leadership skills with the ability to collaborate and influence effectively across cross-functional teams.
  • Strong analytical skills with the ability to leverage data, clearly communicating findings and implications to drive action.
  • Proven ability to transform a strategy and vision into actionable integrated marketing plans in a rapidly changing, fast-paced organization.
  • Experience with retail and consumer marketing.
  • Experience working with start-ups or small-scale company’s.
  • Able to multi-task and prioritize projects.

World Shoe, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.