Marketing Manager

Vacancy Number: 19949
Location: Accra, Ghana
Date Posted: 29 December, 2022
Job Expires: 12 January, 2023

An FMCG is seeking to recruit an innovative and result-oriented Marketing Manager to promote the company’s brands. The successful candidate will be responsible for developing and executing business and marketing strategies, and integrated programs that drive profitable growth and increase long-term value of the Company’s brands.

Specific Responsibilities 

  • Develop and deploy marketing plans on an annual basis.
  • Develop and execute marketing/business strategies and integrated programs that maximize profitable recurring volume growth and increase the long-term value of the brands.
  • Develop the portfolio strategy and to maximize the long-term profit flow from the portfolio of brands within it.
  • Challenge all aspects of the marketing mix in terms of understanding trends and their impact to company brands.
  • Integrate all marketing efforts – advertising, promotions, and experiential marketing assets within a consistent overall brand marketing plan.
  • Design and Implement Promotional plans and strategies by channel or territories
  • Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis.
  • Lead, motivate and develop capabilities of the Marketing Team and provide strategic marketing leadership.
  • Support the Top Management on providing strategic thought leadership and content that shapes business strategy and plans.

Job Requirements  

  • A business related degree from a recognized university and relevant Marketing professional qualifications. Master’s Degree will be an added advantage.
  • Five (5) years’  work experience in an FMCG company or similar industry as a Marketing Manager
  • Proven track record of driving Innovative business improvements by identifying and providing clarity around initiatives that deliver differentiated value to the company.
  • Excellent analytical skills with sound understanding of business concepts for example Margins , Discounts , Volume Variance Analysis.
  • Experience must cover budget management, marketing planning and portfolio marketing mix management.
  • Sound leadership skills with the ability to anticipate talent needs and help to recruit, develop, retain and reward team members as well as leveraging on individual differences to motivate others and create organizational impact.
  • Excellent written and verbal communication skills.