Our Client is a reputable well-established company in the Food processing industry incorporated under the Laws of Ghana. Our client is seeking a Sales & Marketing Manager to lead the day-to-day sales and marketing operations and ensure targets are met.

The Sales & Marketing Manager will administratively report to the Chief Executive Officer.

Main Office, Accra, Ghana 

Key Responsibilities

• Responsible for revenue generation across products and regions.
• Ensure quality distributor activities across board.
• Interact with distributors and provide technical support on commercial/pricing matters.
• Monitor pricing structures, gross margin and profitability and advise management on same.
• Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy.
• Develop and review plans to achieve top line market share and ensure brand visibility.
• Conduct market research and implement outcomes to increase market share.
• Prepare and review sales operating plan, structure, process and financial models.
• Periodically review distributor performance, identify shortfalls and develop appropriate corrective actions.
• Conduct regular meetings and training seminars for distributors in line with our distributor development requirements.
• Periodically align sales team members on target status, products as well as sales and marketing strategies.
• Monitor and analyse marketing and sales reports as well as distributor feedback.
• Coordinate, prepare and launch new products in collaboration with all departments in the organization.
• Ensure the confidentiality of sales and other confidential documents.
• Develop and implement plans to motivate and monitor sales representatives and distributors.
• Coordinate with logistics, finance and production departments to ensure timely delivery of products to customers.
• Supervise orders and deliveries to Multiples and Horecas.
• Serve as a liaison between the social media advertising agency and the company.
• Prepare and submit daily, weekly and monthly reports.
• Prepare annual marketing and sales strategies.
• Build and maintain relationships with prospective and active customers.
• Track Van targets, sales and payments.

Supervisory Duties

• Supervise sales staff

Departmental Relations

• Work with the Logistics Department to ensure customer requests are met.
• Liaise with Quality Assurance on all issues relating to product quality and safety issues.
• Liaise with the finance department on all sales requests and reconciliations.

External Relations

• Responsible for sales and customer records.

Responsibility for Assets

• Contact customers and prospects.

Qualification & Requirements

Bachelor’s degree in any discipline preferably in Marketing & Sales

Technical

• Ten (10) years’ experience in a related role.
• Excellent knowledge of the manufacturing environment.
• Good appreciation of band management.
• Ability to use Microsoft Word, Excel and PowerPoint.
• Social Media Savvy.

Managerial Competencies

• Communication & Influencing skills: Ability to communicate and influence prospective and current customers to choose the company’s products.
• Excellent analytical and problem solving skills: Ability to analyse sales data and develop solutions to identified problems.

Personality Competencies

• Planning and Organising Skills: Ability to plan own activities and that of the team to meet tight deadlines.
• Results Orientation: Ability to follow up on prospects and orders to achieve targets.
• Relationship Management Skills: Ability to identify potential customers and build business relationships with them.