Vacancy Number: 7615
Location: Accra, Ghana
Date Posted: 8 July, 2021
Job Expires: 15 July, 2021

Our Client is a reputable well-established company in the Food processing industry incorporated under the Laws of Ghana. Our client is seeking a Sales & Marketing Manager to lead the day-to-day sales and marketing operations and ensure targets are met.

The Sales & Marketing Manager will administratively report to the Chief Executive Officer.

Main Office, Accra, Ghana 


Key Responsibilities

  • Responsible for revenue generation across products and regions.
  • Ensure quality distributor activities across board.
  • Interact with distributors and provide technical support on commercial/pricing matters.
  • Monitor pricing structures, gross margin and profitability and advise management on same.
  • Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy.
  • Develop and review plans to achieve top line market share and ensure brand visibility.
  • Conduct market research and implement outcomes to increase market share.
  • Prepare and review sales operating plan, structure, process and financial models.
  • Periodically review distributor performance, identify shortfalls and develop appropriate corrective actions.
  • Conduct regular meetings and training seminars for distributors in line with our distributor development requirements.
  • Periodically align sales team members on target status, products as well as sales and marketing strategies.
  • Monitor and analyse marketing and sales reports as well as distributor feedback.
  • Coordinate, prepare and launch new products in collaboration with all departments in the organization.
  • Ensure the confidentiality of sales and other confidential documents.
  • Develop and implement plans to motivate and monitor sales representatives and distributors.
  • Coordinate with logistics, finance and production departments to ensure timely delivery of products to customers.
  • Supervise orders and deliveries to Multiples and Horecas.
  • Serve as a liaison between the social media advertising agency and the company.
  • Prepare and submit daily, weekly and monthly reports.
  • Prepare annual marketing and sales strategies.
  • Build and maintain relationships with prospective and active customers.
  • Track Van targets, sales and payments.

Supervisory Duties

  • Supervise sales staff

Departmental Relations

  • Work with the Logistics Department to ensure customer requests are met.
  • Liaise with Quality Assurance on all issues relating to product quality and safety issues.
  • Liaise with the finance department on all sales requests and reconciliations.

External Relations

  • Responsible for sales and customer records.

Responsibility for Assets

  • Contact customers and prospects.


Qualification & Requirements

Bachelor’s degree in any discipline preferably in Marketing & Sales


  • Ten (10) years’ experience in a related role.
  • Excellent knowledge of the manufacturing environment.
  • Good appreciation of band management.
  • Ability to use Microsoft Word, Excel and PowerPoint.
  • Social Media Savvy.

Managerial Competencies

  • Communication & Influencing skills: Ability to communicate and influence prospective and current customers to choose the company’s products.
  • Excellent analytical and problem solving skills: Ability to analyse sales data and develop solutions to identified problems.

Personality Competencies

  • Planning and Organising Skills: Ability to plan own activities and that of the team to meet tight deadlines.
  • Results Orientation: Ability to follow up on prospects and orders to achieve targets.
  • Relationship Management Skills: Ability to identify potential customers and build business relationships with them.